STUDIO
Proof of Concept is run by Shemar Dorset. He does the thinking and creative work himself, and brings in specialists when a project needs them.
THE NAME
An idea made real.
A proof of concept starts as an idea and becomes something real. The empty square is the idea. The filled square is the idea made real. The work is everything in between.
BACKGROUND
Three years running marketing inside a business.
Before starting Proof of Concept, Shemar spent three years running marketing for a Montreal-based insurance broker. He managed the marketing budget, ran paid and organic social, planned content, and wrote copy and creative concepts. He also coordinated video and photo shoots, SEO and GEO work with developers, traditional media, and the company podcast.
So the ideas are developed with the production, the budget and the sign-off in mind.
HOW IT WORKS
How a project runs.
Not every project needs every step. Scope is written down before work starts, and outside costs are clear before anyone commits money.
WAYS TO WORK